DDMA Market Research & Consulting provides our clients with high quality, international standard qualitative research. We work across all industries and with offices in Singapore and Shanghai, China, we offer Asia Pacific coverage. Recently, we have completed qualitative studies in China, Japan, Vietnam, Australia and New Zealand.
Qualitative Research Services:
- Standard Focus Groups
- Mini-Focus Groups
- In-Depth Interviews
- Buddy Groups
- Observational and Mystery Shopping
Projects include:
- Advertising Development
- Brand Image Profiling
- Brand / Perceptual Mapping
- Brand Positioning and Repositioning Studies
- Communication and Advertising Evaluation and Testing
- Concept Development
- Concept Screening and Testing
- Customer Needs Mapping
- Industry Process and Performance
- Lifestyle Segmentation
- Mystery Shopping
- New Product Development
- Packaging Development
- Product and Brand Positioning
- Senior management/executive interviews
- Usage and Behavior
We have state-of-the-art research facilities located in the center of downtown Shanghai, China. For more information and pictures of our spacious focus group room, client lounge, and viewing room, visit our facilities page.