DDMA Market Research & Consulting has an expansive research network throughout Asia Pacific. Using our data collection capabilities, we conduct large scale consumer, trade and research projects. We work with trusted regional fieldwork partners which allow us to centrally control all data collection and quality control while offering localized interview services. DDMA Market Research & Consulting has conducted quantitative studies across 36 markets in China.
We use a variety of different methodologies in our data collection operations including :
- Telephone interviewing
- Face to Face interviews: Central Location, Door-to-Door, and Street Intercept
- Online surveys
- Mail surveys
- Hall Test
Recent quantitative research projects conducted by DDMA include :
- Advertising Test
- Brand Health Evaluation
- Brand Switching Studies
- Concept Screening Test
- Concept Test
- Customer / Employee Satisfaction Surveys
- Customer Value Analysis
- Packaging Testing
- Product Switching Studies
- Retail and Channel Evaluation Studies
- Retail Audits
- Retail Census
- Taste Testing
- Usage and Awareness Studies