Carrie is our director and senior moderator and has over 10 years of qualitative and business-to-business market research experience in China. Carrie has moderated over 1,000 focus groups across a wide range of categories in multiple markets around China including FMCG/Personal Care, Finance (insurance and mutual funds), and 3G (mobile phone and laptops) products. Carrie has experience on finance projects as a researcher and moderator including Prudential mutual funds and Allianz insurance.

Carrie started her career as a qualitative researcher in AMI (now Synovate). After four years, she joined a 4A advertising company and was responsible for both internal and external research projects. She is highly experienced in the use of various projective techniques and plays a key role in all aspects of each project, including report writing and final presentations. Carrie speaks fluent Mandarin, English, and Shanghai’s local dialect.