While the Chinese consumer sentiment study key measures and reports are relevant to all consumer product categories. The impact of consumer sentiment on the following categories is measured specifically:
- Automobiles.
- Branded cosmetics and skin care
- Branded/Fashion clothing
- Daily groceries - for example, vegetables and pork and fish.
- Entertainment – for example dining out, visiting KTV, Bar, Cinema, etc.
- Further education (both domestic and overseas)
- Investment based personal insurance
- Investment in stocks and funds
- Leisure travel and trips (both domestic & overseas)
- Medical insurance
- Mobile phones, laptops and consumer electronics.
- Personal care and household goods – for example toilet paper and detergent
- Residential housing
- White goods – for example, air conditioner, refrigerator, etc.